About me
Certifications
HubSpot
- CMS for Developers
- CMS for Developers II
- Data Integrations
Salesforce
- Marketing Cloud Email Specialist
- Marketing Cloud Developer
- Data 360 Consultant
UX
- Certified Usability Analyst (HFI)
Focus Areas
Websites
- Custom websites, on HubSpot or fully managed
- HubSpot Content Hub themes, templates, and modules
- Ongoing site support and enhancements
- AI-powered page update tools
- Local development and version control
SEO, AI Search & Analytics
- Technical SEO and redirect mapping
- On-page SEO, metadata, and keyword placement
- Schema markup and semantic heading structure
- Analytics and tracking implementation
Frontend
- React, design systems, HTML, CSS/SCSS
- Accessibility (WCAG 2.1)
- Core Web Vitals and performance
I’m Rebecca, a web developer with 20 years of experience building marketing websites for companies from Eli Lilly to INDYCAR. These days I work as a solo consultant for startups and marketing teams, on HubSpot and fully managed sites.
How I work
Start with a clear plan
I look at what you have and what you’re requesting, then write a proposal that lays out the options, costs, and tradeoffs, so you can decide with confidence.
Work directly with me
No handoffs. Regular check-ins keep priorities clear, and you always know where things stand.
Built to last
Fast, accessible custom sites with SEO built in. On HubSpot, your team can edit pages themselves. On fully managed sites, I handle the updates.
AI where it helps
AI lets me build faster, including custom tools for teams, like a page editing tool for HubSpot.
Here after launch
If you want ongoing help, I can handle updates, troubleshooting, and keeping an eye on search and analytics as Google and AI tools change.
Beyond work
Outside work, I’m usually listening to podcasts, hiking with my dog, Princess Leia, or traveling. I recently returned from an amazing Mediterranean cruise, where I got to swim at this beautiful beach in Malta. My husband and I moved home to Indiana after several years out west to be closer to family, and we’re incredibly proud of our son, who serves in the Navy.
